Google Ads Agency Brisbane

Google Ads is an online advertising platform where businesses can create and display ads on Google's search results pages, websites, and mobile apps. Advertisers bid on keywords relevant to their business, and when users search for those keywords, their ads may appear. When clicked on, the advertiser is charged usually per click or engagement. There are lots of channels to choose from and selecting the right channel depends on the business and objective.

The cost of Google Ads varies depending on several factors, such as the competitiveness of keywords, the quality of ads and landing pages, and the budget set by the advertiser. Advertisers have control over their budget and can set a daily budget and bid amount for each keyword, adgroup or campaign.

In the last year alone, our team has overseen the management of PPC advertising spend exceeding $14 million for our partners. With a combined experience of 42 years within our in-house team, we have witnessed firsthand the platform's evolution over the past decade. Our well-defined systems and processes leave no room for oversight. From essential monthly efficiency tasks like refining negative keywords, enhancing RSA ad strength, and adjusting bids, to our unwavering commitment to driving growth by dedicating time to explore new strategies – we are genuinely obsessed with fostering sustained and continuous expansion.

Making the right channel selection for testing is a critical decision that can have a significant impact on your profitability. It is advisable to begin with high-intent channels like search and shopping, before exploring other channels within Google's platform. Google Search is typically the channel with the least resistance and the highest conversion rates. For ecommerce businesses, launching standard shopping or Performance Max campaigns is recommended to secure placement in shopping listings. These channels use pull marketing, targeting individuals actively searching for your specific service or product. Push marketing channels, such as YouTube, Display, and Discovery, are often used for retargeting purposes and performance-focused objectives. If not utilised as retargeting channels, similar to Paid Social advertising, these channels deliver ads to users who may not be actively searching for your service or product, resulting in lower conversion rates compared to search and shopping. Selecting the appropriate channel depends on your specific goals and Google Ads budget.

You get access to a performance team for your business, not just one individual.  We structure our team into pods, each dedicated to managing a specific set of accounts, typically ranging from 5 to 8 Within each pod, you'll find a lead strategist who oversees the comprehensive strategy across all channels. This individual serves as the primary point of contact and manages project coordination within the pod.  Additionally, there are two specialised media buyers focusing on Google Ads/PPC and Paid Social, along with a creative strategist, ensuring a well-rounded approach to account management and campaign execution.

That depends on the scope of work, we don't have set packages. We tailor pricing based on your specific needs and will provide you with a number of options.

During our new client due diligence we are looking to answer 3 critical questions which determine a good fit for Farsiight. First, does your brand align with our mission: growth for good? We’re emotionally and ethically invested in the success of the brands we represent. Those who set out to enrich and empower their audience get a big tick. Those willing to exploit them are politely shown the door. Next, is there a strong cultural alignment between our teams? We value Integrity, Humility, Passion, Growth & Balance. When these go both ways, the commercial and cultural outcomes are always better. Finally, can we contribute to your success? If we don’t see a clear opportunity to deliver strong, sustained growth, we won’t string you along, or take your money. It means we say no to more brands than we welcome onboard. That way, our energy and expertise goes where it can do most good, for our people and our partners.

Our agency's Director, Ben Somerville, will personally reach out to find a time that best suits your schedule. The purpose of the call is to best understand if farsiight will be the right fit for your business. If both parties feel strongly there is potential in a partnership we’ll talk next steps from there.

Yes. Our core specialty is Performance Marketing & Creative for online businesses. We have a wealth of experience across industries like eCommerce, SaaS, Marketplace, B2B, Finance, Education, Travel and others.