Increase the effectiveness of your paid campaigns with clever ad creative backed by strategy and data.
Producing real business outcomes
farsiight is the Performance Marketing & Creative Agency that produces real business outcomes. Our team is obsessed with helping brands increase their revenue and profit to continue growing their positive impact.
Stop throwing spaghetti at the wall to see what sticks. We take a systematic approach to creative strategy to ensure there is always a pipeline of hypotheses and data driven ads to test.
farsiight has built an ironclad partnership with the leading advertising platforms and technology providers. These partnerships provide our agency with top tier level of support, access to Beta features and ongoing training and development for our team.
Trademutt Case Study
“Their ability to marry up the two very different worlds of Social and Search in a seamless way - which gives us as a client total confidence that they will hit the mark in both areas, whilst maintaining creative consistency - something which is hard to find in today's agency landscape.”
Marketing Director, Trademutt
Month on Month Revenue Growth
Blended ROI from paid media channels
Monthly Sales Revenue Generated from New Channels
Frequently Asked Questions
Creative strategy refers to the approach and process of developing and executing creative concepts and ideas that align with objectives of your advertising campaigns and most importantly, resonate with your target audience.
Here are three examples of creative strategies: - Story-based strategies: Use narratives to engage and connect with the audience. - Emotional-based strategies: Evoke strong emotions in the audience, such as joy, nostalgia, or fear. - Benefit-focused strategies: Emphase the benefits and value of a product or service to the audience.
The elements of a creative strategy include: - Target audience: Identifying and understanding the audience you are trying to reach based on your service/product. Typically, there are several different personas with unique aspirations, desires that can be used to inform your creative strategy. - Brand positioning: Defining the unique value proposition of the brand and how it stands out from competitors. - Key messaging: Crafting clear and compelling messaging that resonates with each target audience/persona. - Creative concept: Developing a central idea or concept that ties together all creative elements. - Creative execution: Bringing the creative concept to life through design, copywriting, and other visual elements.
It is vital to define and adhere to brand guidelines and visual identity standards to ensure your creative strategy remains on-brand. This includes using consistent colors, typography, and other design elements that are aligned with the brand's overall aesthetic. It is also important to ensure that all messaging and creative elements align with the brand's values and tone of voice. To drive success on performance channels, brands need to have a degree of flexibility, due to the nature of creating contextual creative to the platforms you’re adveritsing on.