What We Do

A partnership with farsiight gets you access to the brightest minds in Google Ads, recognised with the Best Online Campaign Retail award in 2023. By channeling over $14 million into Google Ads spend for our clients last year, our proven expertise and decision-making capabilities have consistently propelled some of Brisbane’s fastest-growing companies toward success. Our established partnership with Google positions us at the forefront of innovation in the PPC landscape. We gain early access to beta features and new opportunities, enabling our clients to stay leaps ahead in the rapidly evolving PPC space. This exclusive advantage ensures our clients are not only exposed to the latest advancements but are also at the forefront of emerging trends, which helps us deliver sustained success for our Brisbane clients.

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Meet your team of Google Ads specialists

farsiight emerged from the collaboration of brothers Josh & Ben Somerville, seasoned executives and marketers with a collective two decades of driving business growth. The two "i's" in farsiight symbolize this partnership, which has grown to encompass the alliance between our team and our clients. At our core, we prioritise our mission, people, and culture—fostering a workplace that attracts top digital talents to deliver exceptional work for our clients.

What's Next

Step 1: Book a Call Kickstart your Melbourne business’s sustained growth story by booking a call and speaking to our agency’s director, Ben. Step 2: Discovery After getting to know you, Ben will ask a series of questions designed to understand your business, challenges, opportunities and the scope of work. After the call, Ben will be able to tell you whether we’re a fit or not. If you’re not a fit, he’ll provide you with some recommendations and potential introductions to who is. Step 3: Strategy Session We'll prepare a tailored 6-month strategy outlining the proposed budgets, channel mix, creative strategy and audit opportunities from your existing accounts.

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Frequently Asked Questions

Google Ads is an online advertising platform where businesses can create and display ads on Google's search results pages, websites, and mobile apps. Advertisers bid on keywords relevant to their business, and when users search for those keywords, their ads may appear. When clicked on, the advertiser is charged usually per click or engagement. There are lots of channels to choose from and selecting the right channel depends on the business and objective.

The cost of Google Ads varies depending on several factors, such as the competitiveness of keywords, the quality of ads and landing pages, and the budget set by the advertiser. Advertisers have control over their budget and can set a daily budget and bid amount for each keyword, adgroup or campaign.

In the last year alone, our team has overseen the management of PPC advertising spend exceeding $14 million for our partners. With a combined experience of 42 years within our in-house team, we have witnessed firsthand the platform's evolution over the past decade. Our well-defined systems and processes leave no room for oversight. From essential monthly efficiency tasks like refining negative keywords, enhancing RSA ad strength, and adjusting bids, to our unwavering commitment to driving growth by dedicating time to explore new strategies – we are genuinely obsessed with fostering sustained and continuous expansion.

Making the right channel selection for testing is a critical decision that can have a significant impact on your profitability. It is advisable to begin with high-intent channels like search and shopping, before exploring other channels within Google's platform. Google Search is typically the channel with the least resistance and the highest conversion rates. For ecommerce businesses, launching standard shopping or Performance Max campaigns is recommended to secure placement in shopping listings. These channels use pull marketing, targeting individuals actively searching for your specific service or product. Push marketing channels, such as YouTube, Display, and Discovery, are often used for retargeting purposes and performance-focused objectives. If not utilised as retargeting channels, similar to Paid Social advertising, these channels deliver ads to users who may not be actively searching for your service or product, resulting in lower conversion rates compared to search and shopping. Selecting the appropriate channel depends on your specific goals and Google Ads budget.