Paid Social Advertising
Paid Social Advertising that combines cutting-edge media buying tactics with clever creative that grows companies.
Producing real business outcomes
farsiight is the Paid Social Advertising Agency that produces real business outcomes. Our team is obsessed with helping brands increase their revenue and profit to continue growing their positive impact.
Social media is changing at an eye bleeding pace. New platforms, new policies and new ways to engage with your audience. Is your brand playing the new game?
farsiight has built an ironclad partnership with the world's leading pay-per-click marketing platforms. These partnerships provide our agency with top tier level of support, access to Beta features and ongoing training and development for our team.
PPC Channels we specialise in: Google Search Ads, Google Shopping Ads, Google Performance Max, Google Display Ads, Google Discovery Ads, YouTube Ads, Microsoft Ads / Bing Ads.
Frequently Asked Questions
Paid social advertising (PSA) is an effective way to achieve specific marketing objectives. For us at farsiight, we typically utilise paid social advertising for our clients for lead generation and driving sales.PSA is a form of digital advertising where businesses pay to display ads on social media platforms. Ads can take various formats such as image, video, carousel, dynamic etc.
Paid social advertising is important because it allows businesses to reach their target audience on social media platforms through highly targeted and native ads. With the ability to specify audience demographics, interests, behaviors, and more, businesses can effectively advertise to their ideal customers and generate leads or sales.
The social media platforms you should advertise on depend on your target audience and business goals. Facebook & Instagram is still in by far the most popular PSA platform due to the large audience that uses it. Ios14.5 has certainly levelled the playing field for performance across paid social platforms, and we are seeing more brands starting to diversify ad spend and focus on an omni-channel approach. LinkedIn is better for B2B targeting, while TikTok is popular among younger audiences.
To target the right audience for your paid social ads, you should first identify your ideal customer and understand their demographics, interests, behaviors, and pain points. You can then use the targeting options provided by the social media platforms to tailor your ads to reach this specific audience. Targeting options may include age, gender, location, interests, behaviors, and more. It's important to continually refine your targeting based on ad performance and data analysis. Post ios14 we are finding broader audiences performing best, and utilsiing your creative to self-segment and target the right audience.
The success of a paid social campaign can be measured by several key performance indicators (KPIs) such as thumb-stop rate to measure creative performance, click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). Due to ad platforms tracking becoming less reliable, we have started to zoom out and focus on actual business targets to ensure the sustained success of our brands.