SaaS Growth Strategy Increased Meta Leads for AroFlo by 310%

From the very beginning, we recognised the pivotal role of creative assets in driving growth for the AroFlo Meta account. As a SaaS company, good graphic design is essential to effectively communicate complex concepts in a clear and engaging way. Our 4-week implementation phase was marked by extensive competitor and persona research, which was plugged into our creative and audience testing framework. To capture the attention of potential users, we developed eye-catching assets focused on creative positioning that spoke directly to the user’s pain points, aspirations, and the unique benefits of using AroFlo. Then through a series of tests, we collected data on how different creative elements and audience segments performed in terms of engagement, click-through rates, and conversions. “farsiight constantly develop and test creative that works on our target social media platforms, in addition to building and testing new audiences. They have a tried and tested formula they operate behind the scenes to build audiences and drive conversions.” - Sarah Scammell , Growth Marketing Lead Our goal with AroFlo has always been to create ads that not only look visually stunning, but also speak directly to the specific needs and interests of the target audience. To this day, we are still using some of the top-performing audiences from our initial testing phase, but we’ve never stopped continually testing new audiences and creatives either. The pursuit of growth requires constant iteration and experimentation. The farsiight design team has continually thought outside of the box, developing fun and unique creatives, such as AroFlo’s top-performing video featuring a snail versus a racecar or our top-performing copy which includes a poop emoji in the headline. With this innovative test and learn approach, we’ve been able to create highly effective ads that drive engagement and leads, while also setting AroFlo apart from the competition. “What I found most impressive is their willingness to try new initiatives. They constantly informed us of new developments and showed genuine excitement for growing our brand.” - Sarah Scammell , Growth Marketing Lead

In early 2023, farsiight also worked closely with AroFlo to launch their brand new trial program AroFlo GO on all channels, ensuring seamless alignment between advertising campaigns and the company's overall marketing strategy. This launch resulted in month-over-month user growth and a significant lift to AroFlo’s conversion rate.