Scaling Up Quote Requests for Service.com.au

The partnership between farsiight and Service.com.au was built on a foundation of shared values. Dan the CEO from Service.com.au had previously experienced negative outcomes with other agencies, particularly as it related to integrity and transparency and was seeking a partner that he could trust. We knew we could deliver the service and exceptional customer experience he was looking for. One of the key factors that contributed to the success of our partnership was our commitment to regular face-to-face meetings in the early stages. Dan appreciated the fact that we were local and that we were willing to invest the time and effort to build a strong relationship. These meetings allowed us to align our goals and strategies and ensured that we were always on the same page. This was pre-covid back in 2018, where virtual meetings with video were still not the norm. Initially, we worked with Dan as a consultant and provided guidance to his in-house team on how they could better structure the account to improve the performance. As our partnership evolved, the opportunity arose to take over the entire account and manage the strategy from end-to-end. We embraced this challenge with enthusiasm and worked tirelessly to deliver a PPC strategy that combined with their efforts, constantly smashed quote request records.

Here is a sample of some of the on-going tests we run for Dan: - Experimenting with automated bidding to see how much additional scale we can drive for the same CPL. - Setting monthly budgets at the service level, to ensure an even distribution of leads for his service providers. - Setting up additional tracking to measure post-lead events to ensure we’re optimising for qualified leads. - Setting up search and display retargeting, to nurture users as they go through the consideration phase of a decision. More recently, we’ve engaged with Service.com.au to deliver a paid social strategy as a way to continue scaling up quote requests.